Social influence and consensus building: Introducing a q-voter model with weighted influence

We present a model of opinion formation where an individual’s opinion is influenced by interactions with a group of agents. The model introduces a novel bias mechanism that favors one opinion, a feature not previously explored. In the absence of bias, the sys…
Ernie Stanton · 6 days ago · 3 minutes read


## Understanding Social Influence and Consensus Formation in a Weighted Opinion Dynamics Model### IntroductionConsensus formation, a collaborative process emphasizing open communication and active participation, aims to achieve general agreement within a group. Unlike majority voting, it integrates diverse perspectives and often leads to collective decision-making. Modeling opinion dynamics helps study consensus building by analyzing social influence, peer interactions, and information dissemination, along with exploring the influence of social factors such as opinion leaders, network structures, and external factors like mass media.### A Weighted Opinion Voter ModelIn this article, we present a novel q-voter model that captures nuanced social influence dynamics. The model features a weighted influence mechanism that favors one opinion over the other, allowing us to investigate how bias influences group dynamics. In absence of bias, the system reduces to a standard mean field voter model. Three distinct behavioral regimes emerge:- **Negative Opinion Preference (p < 0.5):** The system exhibits a bias towards negative opinions.- **Positive Opinion Preference (p > 0.5):** Conversely, the system favors positive opinions.- **Neutral Opinion Dynamics (p = 0.5):** Opinions are not biased.### Dynamics of the Model**Equilibrium Behavior:** In the thermodynamic limit (infinitely large group size), the equilibrium outcomes become independent of the group size. Only the bias parameter, p, remains influential, illustrating that the long-term behavior is determined solely by the initial bias.**Influence of Group Size:** For smaller group sizes, the time to reach equilibrium depends on the group size. Notably, consensus time scales logarithmically for non-neutral biases and linearly with system size in the neutral case. While group size influences short-term dynamics, equilibrium behavior is unchanged.**Influence of System Size:** The system exhibits a smaller consensus time (the time taken to reach agreement) for p values significantly different from 0.5 (indicated by a logarithmic relationship). In contrast, for p = 0.5, the system exhibits linear behavior.**Critical Behavior:** At p = 0.5, the system undergoes a dynamic phase transition, observed as a critical slowing down in the relaxation towards consensus. The exponents governing this transition are independent of the group size.**Exit Probability:** Exit probability, a metric indicating the likelihood that a system would reach consensus from a given initial state, displays a sharp transition at p = 0.5 in the presence of a bias.### Applications of the ModelThe proposed model has potential applications in understanding real-world social phenomena, such as:- **Minority Influence:** The model demonstrates the impact of a minority influence, even with a small initial advantage in the opposing opinion. This phenomenon has relevance to fields such as marketing and political campaigns.- **Tipping Points in Social Movements:** The model offers insights into how social movements begin and gain momentum, highlighting the critical role of initial bias in driving large-scale consensus shifts.- **Collective Decision-Making in Committees:** The weighted nature of the model enables the study of how individual expertise or power imbalances influence group Entscheidungen.### ConclusionThis weighted opinion voter model provides a framework to study consensus formation and social influence dynamics. By exploring how an initial bias can shape equilibrium outcomes and drive consensus, the model enhances our understanding of complex social phenomena and offers potential applications in areas such as sociological research and strategic decision-making.