DEI Under Fire: Costco Votes To Keep Diversity Program—Here’s The List Of Major Companies Getting...
DEI Dividends Disappearing: Companies Retreat amid Attacks
Erosion of Corporate DEI Commitments
Target has become the latest company to retract its diversity, equity, and inclusion (DEI) commitments, joining a growing list of corporations pulling back in the face of conservative backlash.
Political and Legal Pressures
Following President Trump's executive order eliminating federal DEI programs, conservative groups have urged companies to review and potentially end their DEI initiatives. Some companies have responded by citing changing legal landscapes and regulatory threats.
Conservative Backlash and Social Media Tactics
Conservative activists and social media influencers, such as Robby Starbuck, have spearheaded public pressure campaigns against companies that support DEI. They have used boycott threats and negative publicity to influence corporate decisions.
Reasons for DEI Backlash
Criticism of DEI programs stems from allegations of racism and "wokeness." Critics argue that DEI training is divisive and restricts free speech. High-profile billionaires like Bill Ackman and Elon Musk have also voiced their opposition.
Exceptions to the Trend
Not all companies have abandoned DEI. Costco shareholders have overwhelmingly rejected proposals to reassess DEI policies. JPMorgan Chase and Bain & Company executives have defended the importance of diversity for business success.
Supreme Court Ruling as Precedent
Some companies have cited the Supreme Court's decision limiting affirmative action in college admissions as a precedent for winding down their DEI efforts.
Impact on LGBTQ+ Representation
The backlash against DEI has also affected LGBTQ+ employees and customers. Companies have pulled back on LGBTQ+ events and marketing initiatives amid conservative boycotts.
Expert Views
"Diversity is a great thing in business. Diverse teams are more productive." — Robert Smith, CEO of Vista Equity Partners
“DEI is about talent and that's been our focus. That's what this is about, not any social issue.” — Peter Carter, Delta Airlines Executive Vice President for External Affairs