DEI Under Fire: Target Rolls Back Diversity Plans As Costco Keeps Them—Here’s The List Of Major C...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta, have announced they would scale back their commitments to diversity, equity and inclusion programs.
Ernie Stanton · 6 days ago · 2 minutes read


The Great DEI Rollback: Companies Strip Down Diversity Initiatives Amidst Conservative Backlash

Waves of Withdrawals

Recent months have witnessed a surge of major corporations reining in their diversity, equity, and inclusion (DEI) commitments. Target, a retailer known for its inclusive stance, recently joined the ranks of companies pulling back on DEI initiatives, following Walmart, Harley-Davidson, and John Deere.

Echoing Trump's Opposition

This wave of corporate backtracking coincides with President Donald Trump's vocal opposition to DEI programs. In an executive order signed on his first day back in office, Trump condemned the "infiltration" of federal agencies with DEI programs and demanded their elimination across the government and private sector.

Shifting Landscape

Conservative groups have been urging shareholders to review and potentially scrap DEI efforts in companies like Goldman Sachs and JPMorgan Chase. These groups argue that DEI policies favor certain demographics over others, creating a lack of merit-based hiring and promotion practices.

Costco's Resistance

Amidst the DEI backlash, Costco stands out as a defiant voice. The company's shareholders overwhelmingly voted against a proposal to reevaluate its DEI policies, reflecting their belief in its importance for the business.

Davos Discourse

The World Economic Forum in Davos, Switzerland, has become a platform for ongoing debate on the future of DEI. While Trump denounced it as "discriminatory," business leaders like Jamie Dimon of JPMorgan Chase and Adena Friedman of Nasdaq defended the value of diversity and inclusion.

Impact on the Workplace

The rollback of DEI programs has raised concerns about its potential impact on workplace culture. Critics argue that diversity fosters innovation and inclusivity, while proponents claim it undermines meritocracy.

A diverse workforce is better because there's too much business value.

- Chuck Robbins, CEO of Cisco

Contentious Issues

The backlash against DEI has been catalyzed by a confluence of factors, including the Supreme Court's ruling against affirmative action, conservative talk radio, and social media campaigns led by anti-woke activists like Robby Starbuck.

Critics and Advocates

The Human Rights Campaign (HRC), which measures workplace inclusion through its Corporate Equality Index, has criticized the anti-DEI movement as a coordinated assault on LGBTQ+ rights and inclusive policies. Conversely, Mark Cuban, a prominent investor, has defended DEI as beneficial to companies and society as a whole.